Social Media Marketing (SMM) is a form of internet marketing that uses social networking sites (ex: Facebook, Twitter, Google Plus, YouTube) to engage with existing customers while trying to reach new customers.
Social Media Marketing is essentially word of mouth marketing. A “like” or positive comment about your brand on Facebook is a referral from a trusted source. According to a nielsen survey, 92 percent of consumers trust recommendations from people they know.
As a small business owner, you cannot afford not to include SMM in your marketing portfolio. It’s easy, cheap, and effective. If you are new to the social media game or would like some diy tips on how to make social media work for your business, read The Beginner's Guide to Social Media from Moz.com.
While the advantages of SMM are numerous, it can be incredibly time-consuming. The success of a social media marketing strategy depends on fresh content. Large companies have full-time staff dedicated to social media, resources that a lot of small businesses simply don’t have.
Do you feel that your business could benefit from an effective social media marketing campaign? Could you use a little help setting it up?
At Amskape, we have experts dedicated to social media marketing. We can customize an SMM strategy that fits your business goals and your budget.
Contact us today to set up a meeting with one of our experts.