If you’re a business looking to increase traffic to your website via improved search engine rankings (aren’t we all!), the answer is a resounding yes.

Search engines love videos. Google’s SERPs (Search Engine Results Pages) prioritize video results. Webpages with video are 52 times more likely to end up on the first page of search engine results.

Creating a business video can be both time-consuming and costly. However, it can be the most cost-effective tool in your marketing toolkit.

Need convincing? Take a look at some of these statistics from VisualNarrative.tv:

  1. Product video can increase the chance of purchasing by as much as 35%.

  2. Video increases click-throughs to your content. Search engine results with associated video thumbnails have a 41% click through rate greater than that of plain text on a SERP.

  3. Visitors who view your videos on average stay 2 minutes longer on your site than usual and this in turn increases your search engine ranking.

  4. Research has shown that over 80% consumers are more likely to make a purchase after watching an online advertisement or product demo.

The best reason to jump on the video bandwagon? Your competition is already there!

If you need more convincing, please check out these excellent blog articles:

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