I just read a blog post by Wendy Komanchek, a freelance business writer who writes for garden centers, lawncare and landscaping businesses. In her post she talks about whether all businesses should have a blog or not. She concludes that it depends on the type of business.

Wendy is  right. Not every one needs a blog but most businesses could use one. I have a client whose primary client base is the Amish and Mennonite communities. He sells farming supplies. The Amish and Mennonite don't use the internet. So why would he even need a website, much less search engine optimization or social media marketing. However, during our conversation he mentioned in passing that he is looking to expand his business. This got us talking about how to reach farms outside the Amish and Mennonite communities and how internet marketing can play a key role in opening up that market for him. And blogging is a big part of internet marketing.

Build Community and Kindle Conversations - Blogging is a great way to build community and kindle conversation around your business. Your audience may very well share your posts to their own networks. This sharing allows you to reach and build trust with people who you may not otherwise be able to reach and add to your network. Most businesses want that sort of access. 

Improve Search Engine Positioning - The social networking activity that this sharing generates contributes to your search engine positioning as well. The amount of social networking surrounding the content that you generate provides search engines with an indication of your content's relevance. If it gets shared a lot, they figure it is relevant and bumps up the positioning for that content. And who couldn't use a little help with improving their search engine positioning?Use Fresh Content to Invite Visitors to Return - The general information on most business websites such as mission/vision statements, product/service descriptions, etc remain static. So these don't get shared much. If that is all you have on your site, you are missing out on a lot of potential traffic. This is yet another important reason for most business websites to have a blog. Blogs provide an infusion of fresh content that is vital for businesses to not only stay relevant in the social network universe but also for provides an incentive for general visitors to keep returning to a website.

Be Recognized as an Authority in Your Field - A blog can be your main soapbox for disseminating ideas in the marketplace. The more you engage your clients, your potential clients and your industry as a whole in conversations that can start with your blog posting, Facebook posting or tweet, the more likely that you are going to be recognized as an authority in your field. The result is what is being called Permission Marketing or Inbound Marketing. Its a way for your market to come to you rather than trying to reach them through traditional methods such as advertisements, cold calls, etc.

So, if you don't have a blog, start one!

Make your Website Your Number One Marketing Tool 



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